";s:4:"text";s:6115:" Know With Whom You Are Dealing. Talk with non-governmental organisations that deal with freedom of expression and media monitoring. Being proactive in this area can help you avoid those last-minute scrambles when the media contacts you. I'd barely gotten through my introduction before the company's PR person, Laurel Blair, shut me down by saying, "Mr. Burley, Have no fear. I've written mainly from the point of view of dealing with difficult, controversial and confrontational situations rather than features about your local model railway society or photography club but there is plenty of advice that can be applied across the board. Keep it … Be sure to have a clear understanding of which media you are dealing with, i.e. On the other hand, anything you say can, and might, be used against you.Just to make sure it's a fair fight. If you had a crisis communication situation on your hands, who would represent your organization? This will help maintain both your professionalism and your duties to your patients.If you do need to make a statement - for example, if a case against you has concluded in your favour - the MDU's press office can help you draft a suitable response, and can be reached on 020 7202 1535.Alternatively, call the MDU's medico-legal helpline on 0800 716 646. The Victoria Police Media Unit can assist you to develop a plan for dealing with the media. Listen and take notes, but don't try to argue the merits of the case right away. Here are a few home truths from a journalist’s perspective on how to get your business in the media for all the right reasons. Even something as simple as confirming that someone is a patient may breach your legal and ethical obligations.As well as your comments, the press may want to take your picture to accompany their story.It's best to keep communication with the press to a minimum. To develop a positive, pro-active, two-way relationship with the media. While many of the notes below deal with tarditional print and TV/Radio, they can be equally relevant to online and social media channels as well. Work with your executive leaders to create a media policy. Dealing with the Media: A Short Course for Rural Responders is designed to provide rural first responders with the skills and knowledge to quickly adopt the role of public information officer (PIO) if/when needed and to communicate with the public through the media. Dealing with the media. Some leaders might do well in a phone interview with the local paper but would become anxious in an on-camera interview. We have placed cookies on your device to help make this website better. As communicators, you and the media share the same goal during an emergency: getting reliable, updated information out first and reaching the most people. Let the reporter ask her questions.Then: Answer what you can, but don't feel the need to respond to everything right away. It was brilliant public relations. The process of dealing with the media during a major crisis should be managed by a crisis management team or similar function, to ensure that accurate and up-to-date information gets out. Email Adam at
An "on-hold" message alerting callers your company may record or monitor calls is permission enough for the reporter to record as well.The reporter isn't the only one who can ask questions. Tips for dealing with the media… Some crimes – especially homicide cases or crimes involving high profile people – attract media attention. That great quip of yours might not seem as clever when quoted out of context.Remember, the reporter is looking for you to "make news"–which could mean losing your temper or saying something controversial.Forget everything you've seen in all of those movies about talking off-the-record with a muckraking reporter. By the time you get back with the reporter, the problem may no longer exist. Get as much information as you can about the complaint or issue the reporter is calling about. So, you're on your own when a consumer reporter--like me--shows up or calls about a complaining customer.It's a tricky situation: These days, the classic "no comment" is often seen as an admission of guilt. Your media policy should include a brief purpose statement, a “who speaks” list with contact information, the process for receiving and processing media inquiries, and some general guidelines (think what to do vs. what not to do).Share your media policy with staff and key lay leaders. Train your receptionists and other front line staff members about the policy since they are likely to encounter the media in person or via phone. Dealing with the media Crime is often considered newsworthy and as a victim, you may be contacted. You treat your customers this way.
The divergence of media and the quest of businesses to reach new customers means that SMEs and the media are increasingly crossing paths. It’s okay to be friendly and engaging, but remember that he or she is there to do their job.Do you have a standard process if someone from the media calls for an interview? If I have to deliver it myself, your reader will get a new vacuum and we'll test it before we leave. Talk with media owners, editors and journalists.